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About Geraldine

STAE was born from a personal evolution after making the conscious decision simplify my life. I grew up in a family of doctors in Venezuela, so my family always saw the wisdom in creating a balance between modern medicine and natural remedies. From a young age my mother taught me the importance of simple rituals of self-care: I’d create my own chamomile face mists to calm irritated skin, make sure I cleansed my face before going to bed, and always had tinctures on hand from my grandmother for various ailments.

After moving to New York, life sped up and lot of these values instilled by my family fell by the wayside. It came to a head when one day I was going through airport security and realized I forgot to check my products. TSA threw it all away and I realized how few of them I actually used. It was then I decided go back to my roots. I pared back my routine and simplified my life in a conscious way – both with what I ingest and what I put on my skin.

I started STAE in order to offer support to others on their own wellness journey. All too often, the task can feel too daunting to make the switch to clean beauty. That’s where STAE comes in. We’ve created a wellness space where we want to hear your questions. We don’t expect you to know it all. Why would you? My commitment to you is to heighten your perception of beauty through an expertly curated experience: to make you look and feel good. At STAE we only carry the best toxin-free skincare and wellness products. We help crystallize your beauty and kitchen cabinet to the essentials with the best products and purest ingredients available. 

I am endlessly inspired by those of us who have chosen to redirect our journey toward a more holistic lifestyle, without sacrificing on quality. Making the decision to be mindful about what you put on your skin and inside your body is radical. At STAE we’re passionate about consuming less and intuiting more. Thank you for being a part of the movement we are creating together.

Geraldine x

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