FEM is a different kind of diaper bag company: they create beautifully crafted high end bags for mothers - combining exquisite craftsmanship with functionality, without sacrificing on style. It was created by two dear friends of STAE: Nuria de la Fuente and Roberta Manelli - two powerhouse female entrepreneurs who looked around at the products available for new and expecting mothers and saw an opportunity to create beauty and function in the world. So when it came time to think about our first collaboration with an outside brand, they were the natural first choice. Their approach to functional and ethical luxury is essentially the same as ours.
Of the project, our founder Geraldine Paz says, "When I was looking to make a case there were two aspects that were important to me. In addition to finding the ideal size, I wanted it to be representative of what STAE stands for. My friends at FEM exceeded my expectations: the case embraces beauty, it's made with a natural material, handcrafted by an artisan, even the zippers are of incredible quality, and its color brings me a sense of peace and joy. It's as aesthetically pleasing as it is perfectly functional."
Another important point that went into the design of this bag was thinking about everyday use. It's all well and good to have a beautiful oaty linen for your case, but the reality of something you use day-in-day out is that it's bound to get dirty, especially when you're a mother. Geraldine says "Another part of our FEM x STAE collaboration that I love is that it's washable. In addition - all products I curate are suitable for mothers, both expecting and lactating. The idea of this collaboration was to bring that message across too - FEM makes beautiful bags for chic moms and STAE."
The products are all handmade in Italy with Italian grained leather, and the attention to detail and high quality of each piece means that we are able to know exactly where the cases are coming from - just like all of our beauty and wellness products, it was important that our case was not only functional-chic but also ethically sourced. The result is a beautiful, simple and utilitarian beauty bag - good for your bathroom sink and your suitcase. Watch this space for another collaboration with FEM - The Mother Suitcase - a perfect carryall for everything you and your baby need, whether it's a weekend away or a two week trip.